Our Mission...

To enable you to understand the key issues surrounding Web 2.0 and what you should do to get the maximum operational and competitive value from it.

Our 3 day workshop you will equip you with a practical understanding of Web 2.0, a roadmap to help you deploy Web 2.0 and a toolkit to ensure you manage your investment in Web 2.0 effectively into the future.

By the end of day 1 you will understand what Web 2.0 is all about , why it matters to your business, how you can  measure your progress in the management of Web 2.0 and how you can benchmark yourself against your competition. We will show you how to increase your sales and reduce your costs and how to integrate the management of Web 2.0 into your management metrics.

By the end of day 3 you will have a roadmap to guide your business through the the implementation of Web 2.0, a Balanced Scorecard to manage Web 2.0 effectively and a benchmarking tool to help you keep ahead of your competitors.

 

Workshop Outline...

 

What Web 2.0 is all about.

• How Web 2.0 is fundamentally different from today's internet.
• Evolution not revolution.
• Philosophy not technology.
• Marketing not programming.

Why Web 2.0 will change your business.

• Because Web 2.0 will enforce cost effectiveness across your business it will bring a bigger change than the 1980's organisational de-layering revolution.
• Customers will become part of your business development team.
• Business response times will be dramatically shortened.
• Predatory start-up competitors will be able to challenge market leaders in weeks not years.

How to benchmark yourselves against your competitors.

• We teach you our CCTS* technique to enable you to benchmark:
• Your sector versus the Web 2.0 leaders.
• Your organisation versus your competitors.
• We give you a copy of our CCTS* tool to enable you to manage:
• Your progress to becoming best in class.
• Your strategy to target specific competitors.

(*CCTS - Customer Connectivity Technology Scoring is our methodology to objectively measure and manage an organizations effectiveness in using Web technology to connect to their customers.)

How Web 2.0 can increase sales.

• Channel optimisation across your complete customer base.
• Increasing campaign speed, frequency and success rates.
• Sales targeting micro segments.
• High speed sales prospecting cycle.
• Customer pull-through at point of purchase.
• Active customer selling through trusted referral.

How Web 2.0 can reduce costs.

• Faster and more certain new product development.
• Reduced product launch costs.
• On-demand market research using direct sales.
• Customer "self-prospecting" and "self-qualification".
• Reduced AdEx* cost as "buyer-pull" takes over from "seller-push".
• Reduced "cost to serve", overall and per customer.
• Reduced inventory from better forecasting and planning.

(*AdEx - Advertising Expenditure)

How to integrate Web 2.0 into your management metrics.

• We teach you our CCTS* scorecard to enable you to manage your performance in a simple integrated way:
• Business performance .
• Operational performance.
• Marketing performance.
• Customer insight performance.
• We give you a copy of our CCTS* scorecard tool to enable you to implement operational management and control your integrated sales and marketing infrastructure.

(*CCTS - Customer Connectivity Technology Scoring is our methodology to objectively measure and manage an organizations effectiveness in using Web technology to connect to their customers.)

What you should do next.

• Accurately position yourself against your competitors on our CCTS* map.
• Develop a plan to achieve Web 2.0 "Best in Class" in your sector.
• Use our Web 2.0 assessment and implementation Roadmap to define the actions you need to take to get Web 2.0 implemented in your business.
• Implement your Web 2.0 Roadmap plan and manage the plan using our CCTS* scorecard.
• Investigate additional Web 2.0 business potential by positioning yourself against the technology leaders not just your competitors.
• Begin tracking the emerging Web 3.0 technology and philosophy.

(*CCTS - Customer Connectivity Technology Scoring)

Contact us on +44 (0) 7948 308 686 for more information and prices

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