Social Media Monitoring


and Listening Platforms....

"A technology and analytics infrastructure that mines a wide variety of traditional, online, and social sources to extract and deliver insights that shape a firm’s marketing strategy." (Forrester Research)

aboutWhat is S.M.M - A picture tells a thousand words (see an example)

Social Media Monitorig

aboutFaster - Comprehensive results in hours
By May 2008 there were an estimated 184 million blogs with 346 million readers: for updates follow Technorati's State of the Blogsphere report. Because blog and social media data is all available online it's now possible to complete comprehensive quality market research in hours. Get help >.

The second and third generation of Internet-based services that collectively comprise what might be called 'the intelligent Web' — such as those using semantic web, microformats, natural language search, data mining, machine learning, recommendation agents, and artificial intelligence technologies — which emphasize machine-facilitated understanding of information in order to provide a more productive and intuitive user experienceCheaper - Design, click and go
Advanced Web 2.0 / 3.0 technologies dramatically reduce the cost of market research whilst targeting the fastest growing sector of the world economy. Though every project is unique, a good estimate would be a reduction in market research cost of around 80%. Get help >

Better - Targets leading indicators, emerging trends and opinion leadersBetter - Targets leading indicators, emerging trends and opinion leaders
Better is a big claim but we believe that social media monitoring is better in two ways, as well as being faster and cheaper. First, it produces reliable information on leading indicators and emerging trends - information often buried in conventional market research. Second, it focuses on opinion leaders, the people shown by SRI VALS to be pivotal to future consumer purchasing decisions - information ignored by conventional market research. Get help >

Intelligent Semantic Content - Making Knowledge Searchable

Intelligent Semantic Content - Making Knowledge Searchable

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Social Media is....

  • Internet and mobile based technology for sharing and discussing information among human beings.
  • Integrated telecommunications and social interaction through the joining of words, pictures, videos and audio.
  • The ultimate personal brand.
  • Try it yourself here and watch the "ultimate definition" videos from the Social Media community.
  • A cool example from Microsoft.

Our Skills....

  • Strategy - How to integrate Social Media monitoring into your approach to business and increase your business effectiveness,
  • Choice of Tools - Advice on choosing the right Listening Platform application as well as Web 2.0 / 3.0 search and profiling tools and for Social Media monitoring.
  • Projects - If you're ready to begin Social Media monitoring but lack internal resources, we can manage and execute Social Media Monitoring projects on your behalf.

| Contact Us | Clients | Analysis, Data Mining and Statistical Modeling | Social Media Monitoring | Forecasting and Simulation | Exploitation |

© 2010 David J Romano Associates