Example Projects....

"The key to success in business is to know something that nobody else knows" (Aristotle Onassis)

Best French Mortgage - Update a Dominant Brand
Using Web 2.0 & 3.0 technology and Cloud Computing to quadruple market share and slash operating costs.

Objective - Establish the BestFrenchMortgage brand as the leading brand in its segment and upgrade the back office CRM system using Microsofts 4 Windows and a Cloud technology to cut operational costs.

Result - Client volume increased by 400% and CRM costs halved. Go >.

Office Depot - Optimising Catalogue Yield
Maximising catalogue yield can significantly increase sales value and profit in businesses as large as Office Depot's Viking Direct brand.

Objective - An analytics based model to reduce catalogue wastage, reduce cross-catalogue cannibalisation and increases future yield from catalogue mailings.

Result - Increased volume of business generated whilst reducing business costs. Go >.

Johnson & Johnson - SAP CRM Analysis Database
Even global implementations of SAP enterprise class solutions can fail to meet demanding customer satisfaction objectives.

Objective - An error reporting database to feed SAP error reporting alerts through to the CRM and Sales functions.

Result - 0% lost orders, total sales visibility of problem orders and 100% customer satisfaction. Go >

BestFrenchMortgage.com - Global E-Business Platform
France's No.1 mortgage broker needed to grow through international expansion and re-balance its sales channels towards E-Business.

Objective - A fully scaleable internationalised e-business platform for France's largest privately owned financial sector company.

Result - Within 6 months the platform was attracting and processing €25 million mortgage applications per year. This passed €65 million after 12 months. Now floated as an independent business, it is currently running at an annualised rate of around €120 million and still growing. Go >

3 - Data Mining of Psychometric Scores
Winning in the 3G media delivery battle requires CRM technology at the leading edge of the possible.

Objective - An integrated Internet based system for capturing psychometric insight into web site visitor's psychometric profiles to enable accurate matching of content to customer preference.

Result - A system capable of capturing indicators of a web site visitor's psychometric profile, validating the indicator against results obtained from standard psychometric tests and passing the results as, a set of scoring variables, to SAS Enterprise Miner or other analytical tool of choice. Go >

SAS - Data Mining Technology
Data Analysis, Statistics and Data Mining are critical technologies for Marketing and CRM.

Objective - With the range, power and complexity of today's analytical systems, matching the right technology solution to a business need requires considerable depth of knowledge and breadth of experience to ensure a commercial payback from corporate scale CRM systems.

Result - As the UK & Ireland Data Mining programme manager with SAS, the world leader in analytic technologies, I have advised a wide selection of the worlds leading companies on the optimum use of data analytics and analytic CRM. Go >

The Body Shop - Retail SKU Level Time Series Forecasting
Buying ethically from small producers around the world requires impeccable planning and forecasting to avoid stocking problems due to long production and delivery lead times.

Objective - Improve the accuracy of forecasts, reduce inventory and improve the store ex-stock service level whilst reducing the overall balance sheet value of the stockholding.

Result - On time, on budget implementation of LOGOL ForecastPro. Go >

UBS - Trading Floor Supervisory Expert System
Being able to predict system failure is essential to ensure 24 / 7 / 365 trading floor availability for global currency dealing rooms.

Objective - Design and Implementation of a supervisory Expert System to monitor core infrastructure in the Zurich ForEx corporate trading room.

Result - Predictive analytics instantiated in a DEC / Carnegie Mellon OPS5 Expert System to forecast infrastructure failure. Go >

DEC (Digital Equipment Corporation) - Selecting Technology Investments
With a $10 million annual investment budget the DEC CSS/Digital Consulting business unit needed good technology forecasting.

Objective - Improve the investment performance of a $1 billion t/o worldwide DEC business unit.

Result - Adoption of best practice technology forecasting methods to better target investment funds towards the best investment opportunities. Go >

DEC (Digital Equipment Corporation) - Corporate Revenue Forecasting
Global cash flow management is a critical issue to fund operations and investment in high growth technology businesses.

Objective - Improve the accuracy of weekly revenue forecasts to reduce cash flow management risk for a $1 billion t/o DEC business unit operating in 17 countries.

Result - End year figure predictable within 2% by week 10 of the financial year. Go >

Imperial Tobacco - Systems Dynamic Modeling for Strategic Planning
In the highly politicised world of global tobacco production and sales only a systems dynamics model is capable of successfully modeling the strategic planning complexity of interactions between corporate stakeholders and the corporate environment.

Objective - Help the corporate planning and HR functions better understand and predict the likely interactions and responses of the large number of stakeholders, governments and pressure groups impacting on operational decisions.

Result - Development of a system dynamics model to model stakeholder, pressure group and political response to possible future commercial initiatives and advertising campaigns. The project was based around insights gained from Stafford Beer's work on Management Cybernetics. Go >

European Foundation for Management Development - Societal Strategy Project
"The day is past when society has to respond to business; the day is coming when the first priority of business - for those businesses that do not want to go under - is to respond to society" (Geoffrey Barraclough).

Objective - To help sponsoring firms develop insights and strategies to deal with foreseeable societal challenges:

• Analysis of key societal issues which will impact European business in a 20 year planning horizon.
• Identify strategies to enable sponsoring firms to respond effectively.
• Identify and develop the needed capabilities within sponsoring firms to enable the implementation of desired strategies.

Sponsor Firms - Allied Irish Bank: Amro Bank: Anic: Bank of Ireland: Esselte: Fabrique Nationale: Fiat: Imperial Group: KBB: Nederlandse Spoorwegen: Stataföretag.

Result - Visiting Professorship working alongside Professor Igor Ansoff in the EFMD Societal Strategy Project, a two year industry sponsored project to establish the ground rules for business capability and legitimacy in a global market economy. Go >

University of Bath - School of Management
Combining research, best practice and teaching with commercial reality.

Objective - MBA Postgraduate & Undergraduate Business School teaching of Marketing, Statistics, Management Cybernetics and Business Strategy.

Result - School of Management lecturer and Consultant on Forecasting to Honeywell Normalair-Garrett under the University of Bath School of Management Teaching Company programme. Go >

Bradford University - School of Management
Industry sponsored research into planning and forecasting.

Objective - Developing best forecasting practice with major companies including ICI, BAT, Pilkington Glass, Imperial Foods.

Result - Published research: Go >

The Journal of Long Range Planning

OMEGA: The International Journal of Management Science